They do **not** all use the same compressors, but within the Danfoss **style** that is not the source of significant energy efficiency differences.
The air issue is **very** insignificant, front-opening vs chest style no difference in AH per day consumption, which is the only measure that counts, and easy to get.
The total available volume, insulation and mass of contents loaded is what counts.
And ventilation of hot air away from the condenser and electronics section.
The owner can improve that last, and add insulation with great effect.
Also keep fully loaded, and ideally pre-freeze all possible contents.
Better yet, build a custom box and install a marine kit, but pricey of course.
I think you will find that most of the top brands use the Danfos BD35 in the small to medium fridges with the exception of Engel, Snomaster and now the latest Waeco's
And my fridge out performs most others even if it is only a 1/3 full, and the more I put in the better are it's cycle times, IE when it turns on for 14m 33 seconds and then shuts of for 2 hrs 5 minutes and 25 seconds or 125m 25secs, and that is when it is only a 1/3 full
I don't have any special box built for mine and it only has the factory cover on it,
And depending on how it is loaded gives it a longer and shorter run times along with longer and shorter "Off" times.
At present it hold 72 can and at the moment it only has 26 cans in it, Yet it is running for 14 to 15 minutes and shutting off for over 110 minutes So at roughly a 1/3rd full those numbers are quite impressive, And I have seen it run for 14m 29 seconds and then shut off for 2hrs 4 minutes and 50 seconds OR 124minutes 50 seconds.
My fridge does not need added insulation because it only drops 1*c in 4 hours/2*c in 8 hours 2 minutes. in the current ambient temp and even when it warms up it still returns a duty cycles of over 110 minutes, where it powers up for 14/15 minutes and then shuts off for 95 minutes, I am more than happy with those results.