So configure a truck for less than $60,000, if the price upsets you.   You don't need a big screen dash, worthless fake leather, tail gate step, diesel engine in a little truck, OnStar eye in the sky, or whatever other gimmick is out there.   4wd, CC, rear locker, done.  $40,000. 
"What, the platinum comes with neato plastic badging for  just $10,000 extra!?!    Here, take my wallet."
Next, is TFL going to complain that buying a truck with right hand drive is a $40,000 option?   Or that adding AESA radar is $2.2 mil.