not necessarily. Bob has 60k to drop on a new truck, does he need 3/4 ton capacity? No? go with the wrangler. Does he prefer a smaller footprint? Go with the wrangler. Does he want something that will (probably) be more comfortable on the road or bouncing down the trail, wrangler. Does he want 28ish (maybe?) mpg vs 12mpg? Wrangler.
does Bob have a horse trailer, or a family of 5 or 6 that dont particularly want to rough it in a tent and are disinclined to pack conservatively? 1-ton.
Home depot sells 8oz hammers and 12lb sledges for a reason.