So - my opinion, for what it's worth...
Jeep will sell these just a bit faster than they can make them. Within this group we all tend to view vehicles through our own, real-world use, lens.
Most of America couldn't tell you where the Rubicon trail was, or White Rim, or what BLM means - but I sure see a lot of Jeep Rubicons and LR4's with full roof racks in the school pickup line.
Vehicle purchases are primarily emotional, not need based. If we bought vehicles based on actual need, a late '80's Escort Wagon would be the perfect car for about 80% of the people on the road.
I'm no different, and in my advancing age I'm fine with that. I am at Home Depot weekly, but the majority of my purchases would fit just fine in my wife's Hyundai Santa Fe (with 99k on it, and no issues, by the way). But instead, I drive a Nissan Titan. Was super useful bringing my motorcycle home (another unnecessary, but oh-so necessary, emotional purchase) and it saved us the delivery fee when we bought a new couch earlier this year. And I took the leaves to the leaf dump. But otherwise, I really don't need this truck. I like how it sounds, I like how it drives (especially now that I've leveled the front end with new Bilstein 5100's), I like how it looks, and I generally just like it. So I drive it.
Add to that lens my personal historical filter (I grew up with a wide range of Jeeps), and I am absolutely a future customer of this Jeep truck. In 2-3 years, by the time the first lease returns are getting back to the dealers, the Titan will be tired (it has 165k on it now), the price will be right, and I will 100% be shopping for an unnecessary, lightly used, ex-school pickup, faux-leather, backup camera and video game installed Jeep "truck". And once a year I will take the leaves to the dump. I can't wait, because there is very little else on the market today that actually appeals to me.