@JackW
You made my (and others point). JLR already makes a handful of IFS/IRS unibody vehicles that will handle your north rim visit or 12 hour cross country in comfort. Why slander the Defender name with more of the same?
The new Defender could have held onto its rugged roots and still been upgraded with TATAs money and modern design and engineering....ala Gwagen and Wrangler. It could have been so much more. No removable top and/or doors? JLR made a convertible Range Rover Evoque as a convertible! How crazy is it that they didn't with the Defender, a model that had removable top and doors for its entire 60 years! It's like they wanted to one up Toyota with that FJ Cruiser non-sense.
You didn't like the new Wrangler you rented...that's ok. They are selling like hot cakes regardless. There are hundreds of choices from the all automakers if you want a unibody IFS/IRS SUV laden with too much tech.
And nobody is buying diesels in serious numbers. Gas is cheap, diesel cost more upfront, to fuel up, and to maintain.
Again, no one is saying that this new vehicle isn't cool in some ways, its just not a Defender. Like that Jalopnik article said, people buy Land Rovers even though they depreciate off a cliff and aren't that reliable....JLR could have brought a vehicle to market with almost no peers, based of a legendary design, name, and ruggedness. There is a lacking in the true, rugged, minimalist offroad SUV market these days, and companies keep missing the mark as it's staring them right in the face.