The Land Rover is a work vehicle in the UK (and much of Europe), much the same as an F-Truck or similar from the other Domestics. It's not been sold in the USA for 20(?) years, so there is no real market knowledge there for that type of vehicle - but they do know that the Discovery etc are very Kim Kardashian, and that market has more money than sense, so that is a logical one to target.
It's primary purpose in the UK is to drive across a field, check on the sheep/power pole/phone line/gas main/water pipe etc, and then drive to the next bit 5 miles down the road. If it's the farm one, then it'll do that carrying a couple of dogs in the back, and tow the sheep to the market in a livestock trailer weighing 3500kg. If it's used by the Mountain Rescue guys, it'll get up the track fine as long as dickheads haven't chewed it up - but the MR guys are as likely to base it at the bottom and then walk in anyway, and get the RAF to pick them up with the helicopter for speed. The utility companies have all moved to the Thai/Japanese stuff with the same sort of tyre spec as they had on the LRs, so no change there.
It's not designed to go up the side of the fells any longer - the farmers use Gators or Quads for that; smaller, cheaper and portable - and that's why the old Deafener (which could go up the side of the fells) suffered against the Thai/Japanese pickups. They were so much more comfortable, had no draughts, ergonomics that meant you were sitting in front of the pedals and steering wheel (not to the side) and just worked. To an extent that's why in the UK Land Rover did commercial versions of the Discovery 1, 2 and 4 - there was a market for a functional vehicle that the Defender wasn't.