I fell in love with it until that night when I looked it up in the hotel room...
it's my opinion that it's nothing more than the ultimate show off vehicle that we're sure to see Justin Bieber cruising the streets of Hollywood in before too long.
It comes down to the utility and capability for me. I am finding the Brute to be incredibly versatile, yet significantly more capable than any pickup on the market. I don't pack heavy, so the payload is not an issue. It is the storage volume and flexibility that makes it so useful. I can mount a roof tent at bed height and still have enough room below for storage boxes. I can haul a light dirt bike on all of the trails now (if desired). I can even mount a Fourwheel Camper shell model and still have enough payload remainder.
Regarding a published payload number, AEV is understandably quiet on that subject. The Wrangler is rated to 1050, and that payload remains (officially) with the Brute. I would feel absolutely comfortable matching the payload of the Tacoma, around 1,400 pounds. The reason for this is the EarthRoamer XVJP. It is built on the same platform, and easily pushes that 1,400 lb. mark. EarthRoamer worked closely with Chrysler to comfortably hit those numbers. I owned an XVJP, and it never had an issue with the weight. The only factory limitation to the 1,050 is the rear springs. They are soft for ride comfort and articulation. The rear Dana 44 would support the 1,400 pound number, and does in other applications like the Titan.
So, you fell in love, then found out it was expensive and now it is just a show off vehicle that Bieber would drive.
Unfortunately, some cool things are expensive. No reason to shame those who can afford it... just because you can't
My understanding is that a vehicle doesn't have a set, registered payload, it has a set gross weight. And that GVWR is almost impossible to change, no matter what you've done to increase real-world capacity.
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So if a stock JKU has 1000# payload and a curb weight between 4100 and 4300# (link), that puts GVW between 5100 and 5300.
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With the Brute's curb weight at 5400#, it looks to me like you're illegal right out of the gate. Before you even get it in, much less load it for camping.
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Am I wrong?
It comes down to the utility and capability for me. I am finding the Brute to be incredibly versatile, yet significantly more capable than any pickup on the market. I don't pack heavy, so the payload is not an issue. It is the storage volume and flexibility that makes it so useful. I can mount a roof tent at bed height and still have enough room below for storage boxes. I can haul a light dirt bike on all of the trails now (if desired). I can even mount a Fourwheel Camper shell model and still have enough payload remainder.
Regarding a published payload number, AEV is understandably quiet on that subject. The Wrangler is rated to 1050, and that payload remains (officially) with the Brute. I would feel absolutely comfortable matching the payload of the Tacoma, around 1,400 pounds. The reason for this is the EarthRoamer XVJP. It is built on the same platform, and easily pushes that 1,400 lb. mark. EarthRoamer worked closely with Chrysler to comfortably hit those numbers. I owned an XVJP, and it never had an issue with the weight. The only factory limitation to the 1,050 is the rear springs. They are soft for ride comfort and articulation. The rear Dana 44 would support the 1,400 pound number, and does in other applications like the Titan.