All great points guys:
My take.
Robert, I agree keep it simple the first year, simple rule set and and only 10 or so vehicles. I'm not sure on Russia, I couldn't possibly organize one from here. I'd like to keep it in NA for a couple of years. I also agree about not concentrating on money or sponsors completely, but an event of this scope will need some seed money, and that has to come form somewhere. So, unless you are incredibly wealthy or have a club and/or association behind you that can fund such an event...(Also, anyone that comes on board to fund the set up would have to be able to potentially absorb that loss too)
Having organized or been involved in organizing multi-day and week long events, there is a lot of work that goes on before teams even turn their first wheel! I also agree with Robert that the goal would be to ALL finish together, and overcoming all tasks as a group! With the internet and social media today, what with Google+, Twitter, Pintrest, Facebook, Foursquare, etc. we can get the word out as well.
My brother was a cameraman for major motion pictures and TV and worked in conjunction with others who shot Survivor, and I worked for a few years in TV production in the late '80s, so we've talked about this too. (He wheels in a '65 Series IIA) There are a lot of crappie car/off-road/adventure shows on TV. I think Oilworker nailed it, it would take way to much energy to "make a pitch". Besides, I doubt they'd bite considering we're a non-entity with no "street cred". (No one's named van Munster or Burnett!)
As far as what El Solis has said, I too agree, if teams are interested, they should definitely sign up for NVTR. It's not my cup of tea, but I would support the event, most likely as a volunteer. For me, having gone through the web site, looked at the photos and watched the videos, it's not as "expedition" as I would like. It sure looks like s lot of fun though! It's definitely more of a winner take all competition, and I didn't see a lot of teams helping other teams. It does look incredibly well organized and the teams really looked like they were enjoying themselves.
I really want something more grueling, more end goal driven, more camaraderie, and more purpose built rigs. Working hard all day on a gut wrenching trail, overcoming challenges, and building friendships. All the while competing head to head with other teams all driving different marques, but when push comes to shove, working together as a collective to build that bridge so EVERYONE can get through to base camp! As you roll into base camp for the night, the smell of steaks and camp cooking waft over, as you set up your shelter. Then everyone heads to the mess tent and chows down, over talk & stories of the day. Photos are shown, points given out along with critique on the challenges, then a brief overview of the next days route. You head to your cot, drifting off to sleep, dreaming the mornings drivers meeting at 06:00, and what new adventure tomorrow will bring.
Keep up the comments fellows, love the input!
Bedwyr