Chinese made, but supposedly that engine is powering F-250's in certain overseas markets...I have more confidence in an American designed, Chinese made engine than I currently have in the Italian sourced ones. Don't get me wrong: the Italians make great sports cars, but for 4x4-levels of reliability, they are not my go-to engine builders. And yeah I definitely agree that Fiat cars, while charming, are not ones that I'd like to own for the longterm. The sooner Chrysler finds a way to escape that ownership structure, the better.
I think the only reason people were hyped about the 2.8l 'Duramax' and the 3.0l ecodiesel is because, until recently, they were the only diesel options in town (outside of the 3/4 ton segment). That's changing now. Ford is introducing a 3.0l 'Powerstroke' developed by their European division and GM is developing a new inline 6, supposedly developed within GM.
I do think the rebadging game is little disingenuous at times. The 2.8l 'Duramax' really has nothing to do with GM's joint operation with Isuzu. Likewise for the new 3.0l 'Powerstroke.'