it's all just a matter of personal opinion...what you call "good" others may not like, if it's hot on a cold Winters morning then it's "good" coffee to me, regardless of it being some "fancy" special brew or not as far as i'm concerned. I never mentioned a $3 price that's your figure, the guys i work with spend much more then $3 for their morning coffees, usually around $5 at many the places they go. I can drink the fancy stuff or the cheap stuff, i'm not the type to make a fuss about it like some people seem to do.