Frustrated Dealers May Succeed in Getting Corp to Reduce Ram Truck and Jeep Prices

AbleGuy

Officious Intermeddler
Looks like the deals got a little better... Guess people still aren't biting...
View attachment 838975
IIRC, it wasn’t that long ago that the coming year models were being advertised and presold by @ mid to late summer.

So things obviously are getting scarier for dealers still stuck with lots of ‘23 model inventory, with folks expecting that the ‘25 models will be coming out soon.
 

FordGuy1

Adventurer
Ram dealers are dealing. Stellates changed the incentive programs to basically pay to take inventory instead of when you sell the vehicle. Since CDJR stores are losing there ass right now, dealers took the inventory bait and will have excess inventory they need to dump. The issue is not just price, the quality is horrible. I run several CDJR stores and the issues we are having with reliability is the worse I have ever seen.
 

AggieOE

Trying to escape the city
I see a new grille on the F150 every couple of years. Back in the day, the grill and entire front end stayed the same for 5+ years with interchangeable parts. Nowadays, each model year has a a whole slew of new changes that require redesign, retesting, and retooling. It IS more expensive to manufacture because of many reasons and one is that a prime has to reinvent parts to maintain their position. Costs aren't competing. Technology and new gizmos are. Consumers want the latest and greatest and have to pay for it. Every year has new standard features that were once optional.

Its refreshing to see this thread seem to hit the nail on the head over and over about how its simple consumers and market greed that have driven costs higher and nothing from politics. The economy is strong and people have money/debt to spend.
I find people often forget that if they want a higher wage, they have to sell their product at a higher cost. Its just a cycle although it has exploded more recently.

As long as people want to buy new things and creditors lend them stupid amounts of money to do so, they'll keep buying new stuff. I'm definitely on the train of keeping my paid off current vehicles and "low" mortgaged home for longer than initially intended.

I paid $41k for my 2016 Rubicon in 2016. The closest comparable model is now $62k. To get the upgraded Alpine audio and Nav like mine has, apparently I'd have to now also get 4G Wifi, Apple Car-Play, and Off-road cameras. Plus Rubicons also now come standard with LED headlights and taillights, additional airbags, full-float rear axle, pre-wired aux switches, trailer sway dampening, back-up camera, 12.3-in center screen, and a 7-in driver screen display instead of gauges....
The list goes on but over the cost of greed or inflation, the standard/included features with options is driving costs up. Not that I'm saying these features are bad, but their costs add up quickly. Maybe that's a large part of the extra $20k.

I think I need to correct myself. I found my 2016 (brand new at the time) Jeep on Cars.com for ~$41k.
In my previous post above, I did a build and price on Jeep's website which is not accurate.... On Cars.com (like I searched last time), I'm seeing Jeeps like mine with even more options for ~$46k, brand new.

So.... I take back what I said. 8-years and an increase of $5k for a lot more standard bells and whistles. Sounds quite fair.
 

Todd n Natalie

OverCamper

AbleGuy

Officious Intermeddler
If I understood what I read yesterday in the economic news, Stellantis is reviewing all its different brands and seems to be taking a look at the idea of maybe eliminating some of the ones that aren’t profitable.

Again, if iirc, I think it was Maserati that was the one brand they had that was the least profitable?

But that article also pointed out the jeep badge and the Dodge trucks were two of the two most profitable lines Stellantis had.

So the good news is clearly the Jeep brand and the big Dodge trucks you love so much are not going to disappear anytime soon and are going to be staying with us for hopefully quite a long time (even the ICE ones?).

What that means for Jeep and Dodge truck pricing remains to be seen though, especially if the parent company is relying on the Jeep badge to earn them enough money to keep afloat other divisions that are doing poorly.
 
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AbleGuy

Officious Intermeddler

Stellantis Threatens to Drop Car Brands That Don't Make Money​

Which of the 14 companies could get the axe?​

Stellantis owns 14 ‘brands.’
“Here they are in no particular order: Citroen, Fiat, Opel, Vauxhall, Peugeot, Abarth, Ram, Dodge, Chrysler, Jeep, Lancia, DS Automobiles, Alfa Romeo, and Maserati. The automotive juggernaut was born in early 2021 when the PSA Group merged with Fiat Chrysler Automobiles.”

 

plainjaneFJC

Deplorable
If I understood what I read yesterday in the economic news, Stellantis is reviewing all its different brands and seems to be taking a look at the idea of maybe eliminating some of the ones that aren’t profitable.

Again, if iirc, I think it was Maserati that was the one brand they had that was the least profitable?

But that article also pointed out the jeep badge and the Dodge trucks were two of the two most profitable lines Stellantis had.

So the good news is clearly the Jeep brand and the big Dodge trucks you love so much are not going to disappear anytime soon and are going to be staying with us for hopefully quite a long time (even the ICE ones?).

What that means for Jeep and Dodge truck pricing remains to be seen though, especially if the parent company is relying on the Jeep badge to earn them enough money to keep afloat other divisions that are doing poorly.
The fact they make so much money on Jeep also shows they don’t spend enough for quality components in building the vehicles- which is a shame I love jeeps.
 

84-4runner

Active member
besides my tacoma I own a 2016 JKU rubicon. I like it except the minivan engine and the 4.? low range. I was
told that the 2024s were the last year for the V-8 so I checked prices. I certainly hope that prices go down.
I about three weeks ago built a JLU rubicon 392 at a dealer, was 114K +. A week ago the same was 102K+,
but with a northern AZ add on package of $1,500. Which was for two oil changes, and nitrogen in the tires
and tinting. I did find out that those, except the nitrogen are included in the price. It is just some stealership
extra profit. So I did some checking and a JLU rubicon with the V-6 actually with more options and it came to
about 55K. All these prices were out the door. I can't tell you what a V-6 costs but I know a V-8 is not 45K+
without taking off the price of the V-6. So someone somewhere is making a lot of money.
 

Jurfie

Adventurer
I can't tell you what a V-6 costs but I know a V-8 is not 45K+ without taking off the price of the V-6.
I know locally that's the going rate for the "lowly" 392 swap...a Demon 6.2L-swap is an eye-watering $83k (USD)!!

So it seems Jeep is of the mindset that if those who want it are willing to pay that for an aftermarket swap, why not charge the same and have a factory warranty to back it up?

Not saying it's right, just saying.
 

Jurfie

Adventurer
Nothing wrong with that!

If buyers will pay willingly then the manufacturers are completely justified in their prices!

Capitalism works much better than the alternative!

Oh, I agree with the "why shouldn't they" argument. But I'm just not sure the upgrade is worth that kind of money, even if I had the cash to burn.

A Gladiator with a 5.7 HEMI would be plenty for me (and most people). A crate 5.7 from MOPAR is $5,410 and a 392 is $8,045, so even a 5.7 swap would cost ~$42K. I know a modern Jeep engine swap is a lot of work, but ~$37k for labour is bananas.
 

NevadaLover

Forking Icehole
Oh, I agree with the "why shouldn't they" argument. But I'm just not sure the upgrade is worth that kind of money, even if I had the cash to burn.

A Gladiator with a 5.7 HEMI would be plenty for me (and most people). A crate 5.7 from MOPAR is $5,410 and a 392 is $8,045, so even a 5.7 swap would cost ~$42K. I know a modern Jeep engine swap is a lot of work, but ~$37k for labour is bananas.

Oh absolutely, the price increase would drive me right off the lot, but for many buyers the price and markup are no deterrent and when buyers like that see what they want they have to have it, so the dealers and manufacturers get a very nice profit.
 

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