justbecause
perpetually lost
Chrysler would be stupid to replace the Ram with a Wrangler truck. Doesn't make ANY sense to replace a full size with a mid. Who would cross shop those two vehicles? I'm trying to imagine the "inventory-clearing demand" it would have compared to a regular work truck that appeals both to businesses and regular Joe's alike. I'd imagine it would sell maybe 10% of current Ram's annual sales, at best. Jeeps will always be a niche product that appeals to a certain segment of people. People will gawk and drool, but not many will plunk down $40k for one. And a 10 hour road trip in a Wrangler? No thanks.
You arent seeing the vision.
The jeep truck that would sell would BE a "1500" it would tow 9k lbs, it would have a 2klb payload. With a solid front axle, available locking diffs, does everyone care about that? No, but the same 10s of thousands of people who buy a wrangler "because its cute" would buy it.
People who want a 1500 would buy it.
The jeep offroad people would go nuts for basically a 1/2 ton power wagon.
all the little old ladies who bought a ram 1500 last year for their own reasons would still buy it.
A 1/2 ton wrangler truck getting 30mpg would sleigh, it would lay waste to, the 1/2 ton market.
will jeep make a truck? Maybe. But who cares? If its just a wrangler with a bed it will be functionally useless.
Would jeep sell a hell of a lot of them anyway? Of course, jeep could sell a fiat if they put their name on it....
oh, wait.....