In my little corner of tech support land, there are 4 of us doing support for this company. I work on an iMac, and my personal machine is a MacBook...the guy in front of me works on an iMac, and has a MB Pro as his main personal machine. The guy to my left was just given a MB as a gift that he and his wife fight over, it's their first mac and they're hooked. and the last holdout behind me just gave in to his desire and bought himself a BlackBook.
His comment after playing and tweaking it all morning(instead of working of course) was, "damn, this thing just works."