The recently revived Land Rover Defender boasts a varied lineup with numerous different body styles, the 110, 90 and 130 however the iconic name comes at a high price. The base version of the SUV is around US$50,000. The goods news is however that Land Rover has decided to create a far more affordable addition to the lineup that will be called the Land Rover 80.
The Land Rover Defender has received mixed reactions. Some criticized the looks and compared it to the Honda Element. Others said that the revival would not be as rugged as the old one and wouldn't be as suitable for tasks such as farming. And others bashed the price. The Defender was made to be capable of offroading and also taking the kids to school and other everyday tasks. The idea was not simply to revive the old design.
The 80 should hopefully be able to solve some of these problems. It will be Land Rover's entry into the compact SUV market. That market includes cars like the Mercedes-Benz GLA, the BMW X1 and the Audi Q3.
The name “80”, like the other versions, references the wheelbases of the original Defender. The 80 is planned to be a five-door 4x4 and will most likely be the competitor to the Jeep Wrangler and Ford's newly revived Bronco. The design will be based on the new and old Defender. The 80 will most likely be built alongside the car made by Tata (the owners of Jaguar Land Rover) for the Indian market: the Tata Harrier. Land Rover may use their Ingenium and 3-cylinder engines. The 80 will almost definitely come with a hybrid version and may have an all-electric variation as well.
The 80 is meant to have a more rugged interior than the current Defender, the interior of which, compared to the old Defender, looks like Trump's penthouse. This along with the smaller price tag means the 80 will be more suitable for off road driving. The current Defender is good at off-roading but who is going to take their $50,000+ SUV off the beaten path?
Jaguar Land Rover needs a car that is simple and rugged that will sell in large numbers right now to give them a much-needed financial boost despite a large amount of recent cost-cutting.
The 80 should cost around US$30,000 if indeed the 80 makes it to the North American market which has not yet been confirmed. Hopefully, the Land Rover 80 will be able to satisfy both the classic Defender fans and those who just want a fun SUV that they can go to the shops in..