If you think LR didn't participate in the seeding of the NA market through what product was delivered, you are being really really naive.
There is a reason LR Colorado Springs is located in zip code 80906 ....................
The Broadmoor".......
Real Estate Prices and Overview
Broadmoor median real estate price is $885,565, which is more expensive than 92.9% of the neighborhoods in Colorado and 93.7% of the neighborhoods in the U.S.
The average rental price in Broadmoor is currently $2,276, based on NeighborhoodScout's exclusive analysis. The average rental cost in this neighborhood is higher than 82.8% of the neighborhoods in Colorado......"
Your $2276 is about $1k shy of our median partner and our JLR is right on the same blocks in SoCal just as every other dealership; Domestic and International in almost every city except the Bujjjjjjjj you must be used to. So we should fault JLR from wanting to sell an overpriced vehicle to those who will pay significantly over priced for homes and lifestyle? I'm not taking anything away from anyone who lives there; great neighborhood and people and they choose to pay for that premium lifestyle to meet their lifestyle needs and if the marketing says a dealership can make money there and not somewhere else because of this or that, how can you honestly fault this thought process?
LR specifically told me the reason they picked 'motor city' is the proximity to the Broadmoor and old money. I get that. So would I. Next likely site in the Springs? .......... Interquest
Years ago when I was looking for a 95 RRC LWB the most likely cities/urban areas were Houston/Austin, Northern NJ, FL, Southern CA. Outside those areas LR was non-existent. That wasn't long ago. The late 90's.
You realize we are halfway 2020 which by my math is at least 21 years from your late 1990's comment! So yeah if you consider SoCal (Beverly Hills), Austin, and Broadmoor as your metrics I would say you are going to pay a premium there for a premium auto sale; kind of how marketing works. We have a ton of JLR dealerships in SoCal, Marc, BMW, Lexus, etc.; all relatively in the general vicinity of each other.
There is this little thing that marketing strategist go by and that are sales; if you do not own a lot in that market, you do not put up a multi-million dollar dealership.
Like guys ********** about JLR being never making a comeback and joyful to see the demise or being successful and then ********** when they do not have a dealership in their neighborhood that they won't buy from anyway; why does it matter to you I guess is my question?
I don't care that Lambo, Lotus, Tesla, Bugati dealers, etc are not near me cuz I don't buy their stuff...............like boat dealers; great to see them when I drive right by cuz I am not in their market but West Marine does sell nice wiring and Marine Grade kit...woot woot.