JeepColorado
Well-known member
As if on cue....
This awesome article about the LC 200 and the choice Toyota has to make- a few teaser quotes-
"It feels like a betrayal when automakers attempt to apply one model’s glory to a less-deserving product."
"Now, at the end of the line for the 200 Series, Toyota is wrestling with the future of its longest-running nameplate. Will it abandon the traits that made it an enthusiast darling?"
"It was the feeling that the mighty Land Cruiser has lost its place in this world and that we’ve lost something because of it. Now, in a time when fewer and fewer automakers are willing to carry the enthusiast banner forward."
"The question is, how long can manufacturers keep leveraging nameplates further and further from their roots before alienating the customers who brought them to prominence?"
"We hope there’s room in the new Land Cruiser for the traits that have made generations of off-road enthusiasts fall for the machine over and over again. That it earns the badge we all hold dear."
This awesome article about the LC 200 and the choice Toyota has to make- a few teaser quotes-
"It feels like a betrayal when automakers attempt to apply one model’s glory to a less-deserving product."
"Now, at the end of the line for the 200 Series, Toyota is wrestling with the future of its longest-running nameplate. Will it abandon the traits that made it an enthusiast darling?"
"It was the feeling that the mighty Land Cruiser has lost its place in this world and that we’ve lost something because of it. Now, in a time when fewer and fewer automakers are willing to carry the enthusiast banner forward."
"The question is, how long can manufacturers keep leveraging nameplates further and further from their roots before alienating the customers who brought them to prominence?"
"We hope there’s room in the new Land Cruiser for the traits that have made generations of off-road enthusiasts fall for the machine over and over again. That it earns the badge we all hold dear."
The Toyota Land Cruiser Has Lost Its Place
The Land Cruiser has wandered the Earth for six decades. Where will it go next?
www.roadandtrack.com