Newest Released Next Generation Defender Pic
- Thread starter Dendy Jarrett
- Start date
roverrocks
Expedition Leader
And we love it. La La Land can be so very interesting as long as we don't drool constantly.
expedition4x4
Explorer
Looks like a mid 80's bronco II with an fj roof
This guy could even be on contract to JLR to release these renderings to test the market.... if it fall flat on it's face JLR don't look dumb.... just a thought.
I Leak Oil
Expedition Leader
They should have thought of that before the whole DC100 debacle!
2025 deleted member
Well-known member
Scott Brady
Founder
Still nothing official, but here is the 110 variant from the designer.
While we know this is not a LR rendering, it is interesting to consider.
While we know this is not a LR rendering, it is interesting to consider.
proper4wd
Expedition Leader
Some insight based on my daily workings with the brand, and some hushed information I have heard...
Land Rover has just finished performing a very expensive and thorough redesign of the entire Range Rover line. We had the Evoque, then the 2013 Range Rover, now the 2014 Range Rover Sport. All share a strong "family" resemblance... with an undoubtedly stronger emphasis on sporting luxury than utility.
The rest of the Land Rover line (the LR2 and LR4) has fallen into disrepair compared to the Range Rover line. The LR4, although updated significantly, will be a 10 year old design very soon. The LR2 is 5 years old, which is ancient in its segment.
Over the next several years you will see this line be revamped in the same fashion the Range Rover line has been. This will start with Defender establishing a new brand image and family for "Land Rover", much the same as Evoque did for Range Rover.
If you look at the situation logically... the Range Rover line has "sporting luxury" locked up all the way from $42k to $142k. It would not make sense for Defender to compete with any of these vehicles. The new line of Land Rovers will emphasize utility and usability, at a broad price point.
Expect the "next LR2" to be moved downmarket to start around $30k
Expect the "next LR4" (probably to be called Discovery in the US again) to move upmarket to compete with the Mercedes GL class ($65-80k)
That leaves the middle ground, $45-65k, for Defender...
Land Rover has just finished performing a very expensive and thorough redesign of the entire Range Rover line. We had the Evoque, then the 2013 Range Rover, now the 2014 Range Rover Sport. All share a strong "family" resemblance... with an undoubtedly stronger emphasis on sporting luxury than utility.
The rest of the Land Rover line (the LR2 and LR4) has fallen into disrepair compared to the Range Rover line. The LR4, although updated significantly, will be a 10 year old design very soon. The LR2 is 5 years old, which is ancient in its segment.
Over the next several years you will see this line be revamped in the same fashion the Range Rover line has been. This will start with Defender establishing a new brand image and family for "Land Rover", much the same as Evoque did for Range Rover.
If you look at the situation logically... the Range Rover line has "sporting luxury" locked up all the way from $42k to $142k. It would not make sense for Defender to compete with any of these vehicles. The new line of Land Rovers will emphasize utility and usability, at a broad price point.
Expect the "next LR2" to be moved downmarket to start around $30k
Expect the "next LR4" (probably to be called Discovery in the US again) to move upmarket to compete with the Mercedes GL class ($65-80k)
That leaves the middle ground, $45-65k, for Defender...
Krisbarger
Observer
All of this makes sense. I want to believe it because the Defender and Discovery are by far my favs. And that would leave them un-evoqued
I do think switching the two in your scenario would make more sense though. Defender $65-$90 and Discovery $40-$65 same as now.
Sent from my iPhone using Tapatalk
proper4wd
Expedition Leader
That may make sense, it could go either way. I see Defender at $40-$65 for one important reason... This vehicle is never going to "compete" with Wrangler. That vehicle is too cheap to build and too ubiquitous for a small European manufacturer like Land Rover to take on head to head. It would make tremendous sense, though, to have a vehicle in the same "spirit" as Wrangler, in the next price tier. A loaded up Rubicon Unlimited is around $45k and draws a large number of buyers who want nothing more than the lifestyle and image. If there were an entry level Defender that was at a similar price point to a top level Wrangler, you could conquest a lot of those buyers.
Similarly, imagine if there were a $65k alternative to a Wrangler with slightly better luxury appointments, V8 (or Supercharged V6 350hp) engine and the "appeal" of a European brand... it would create an entirely new market segment that is uncapitalized.
Similarly, imagine if there were a $65k alternative to a Wrangler with slightly better luxury appointments, V8 (or Supercharged V6 350hp) engine and the "appeal" of a European brand... it would create an entirely new market segment that is uncapitalized.
proper4wd
Expedition Leader
I doubt its going to be $65K that is really expensive? Might as well get a used g wagon at that point
In Land Rover's market, $65k is average. If you want a "cool" utility 4x4, theres the Wrangler at $45k or the G550 at $120k. Nothing in between. It doesn't make sense to try to steal market from either of these, when there is clearly an unfilled market in between. The market at the bottom end of this range, the $45-65k range, is huge.
To put it in relative terms, imagine a Jeep Wrangler "Overland", with a V8. Jeep would sell every one that they could build if it was $50k. Land Rover can capitalize on that market.