jh.
ambitiose sed ineptum
This.
Newest Released Next Generation Defender Pic
- Thread starter Dendy Jarrett
- Start date
This.
tacr2man
Adventurer
To be honest I dont think that the USA figures that much in the LR plans re defender replacement , as its pretty much covered the main sectors of that market with current line up . Its a utility 4x4 and it will be due to Indian ownership , and the expanding presence in china more geared to that end of things , they are using a few special editions to try and keep defender alive for the moment in markets that they currently sell . There is big expansion taking place at Solihull with new facility for aluminium body builds , one of these apparently is for defender replacement , in due course , but other priorities in more volume selling models will affect eventual defender replacement , the DC100 concept has been canned , the defender is following a different formulation now !
GetOutThere
Adventurer
I read this thread and got excited, then incredibly disappointed when I found out these renderings weren't official.
I hope LR is watching, because I love the designs this guy has put forth, ESPECIALLY when compared to the horrid DC100.
Yes, there are nits to pick, but the overall design philosophy is bang on.
Scott's post is essentially straight from my mind, in terms of how I feel about this.
I still disagree with him on Corvettes however...
I hope LR is watching, because I love the designs this guy has put forth, ESPECIALLY when compared to the horrid DC100.
Yes, there are nits to pick, but the overall design philosophy is bang on.
Scott's post is essentially straight from my mind, in terms of how I feel about this.
I still disagree with him on Corvettes however...
Scott Brady
Founder
HA!
My dislike of Corvettes is not universal. I like any corvette built before 1967
Scott Brady
Founder
Adam speaks the truth, at least from my perspective.
proper4wd
Expedition Leader
Completely false... the next Defender will be designed specifically for entry into the North American market...
Scott Brady
Founder
I would characterize it more as designed for the global market, while still meeting the requirements of DOT and EPA.
Land Rover is certainly aware of the 200,000+ Wranglers sold last year and that the Wrangler has still not found its upper price threshold. They want a piece of that, if even 10%. . .
roverrocks
Expedition Leader
then they had better make it quite off road worthy and not price it in the stratosphere.
My prediction:
Defender production has to be held to the lowest possible cost due to competition for commercial buyers from Japanese pickup trucks. Land Rover is owned by Tata, India's largest car and truck company. Tata will move production of the current Defender to India. Tata will sell the old Defender, solid axles and all, into markets that are less concerned about emissions and safety equipment. That would include most of Africa, India and Southeast Asia. The India operation would provide old-style Defenders and spare parts to military customers worldwide.
The new Defender, or whatever Land Rover decides to call its replacement, will be built in England, and sold to customers in Europe, North America, Australia and New Zealand, the places where ULSD is available.
Land Rover wants a pair of vehicles to compete with Jeep Wrangler and Grand Cherokee. The new Defender will compete with Wrangler, and the LR4 will challenge the Grand Cherokee. It's OK for the pricing of new Defender and LR4 to overlap. Their customers are very different.
Defender production has to be held to the lowest possible cost due to competition for commercial buyers from Japanese pickup trucks. Land Rover is owned by Tata, India's largest car and truck company. Tata will move production of the current Defender to India. Tata will sell the old Defender, solid axles and all, into markets that are less concerned about emissions and safety equipment. That would include most of Africa, India and Southeast Asia. The India operation would provide old-style Defenders and spare parts to military customers worldwide.
The new Defender, or whatever Land Rover decides to call its replacement, will be built in England, and sold to customers in Europe, North America, Australia and New Zealand, the places where ULSD is available.
Land Rover wants a pair of vehicles to compete with Jeep Wrangler and Grand Cherokee. The new Defender will compete with Wrangler, and the LR4 will challenge the Grand Cherokee. It's OK for the pricing of new Defender and LR4 to overlap. Their customers are very different.
Fivespddisco
Supporting Sponsor
What dose a 4 door jeep cost?
I see the 4 door Defender 2.0 at the 40k mark
I see the 4 door Defender 2.0 at the 40k mark
Scott Brady
Founder
We will be lucky if it is 40k in a four-door. The Rubicon 4-door is already over 40k.
I suspect the Defender 4-door will be closer to 50k, pushing into 60k with the appropriate HD packages, etc.
Fivespddisco
Supporting Sponsor
Scott
The Base is 40k?
The Base is 40k?
Scott Brady
Founder
Base model 4-door Wranglers can be purchased new for about 27k. The Wrangler worth buying is over 40k
If we just do a simple inflation calculation, the 1997 Defender 90 Wagon was $34,000 msrp. In 2013 dollars, that is a $49,310.17 truck.
The dollar is doing ok against pound at the moment, so, again, if we are lucky, the 4-door will come in, base model at $49,950.
Fivespddisco
Supporting Sponsor
I see where you're coming from. Your math and the current disco pricing seems to work. For those that don't know the Disco and the Defender were the same price at that time.
My rumor mill told me they were trying to keep the base model under 40. That would make sense if the base model jeep is 27. I guess it all depends if they want to bring it in lower than the disco 5 or not.
My rumor mill told me they were trying to keep the base model under 40. That would make sense if the base model jeep is 27. I guess it all depends if they want to bring it in lower than the disco 5 or not.
overlander
Expedition Leader
When I was in Botswana last year, the Botswana Defense Force had only receive a partial shipment so far of their brand new Defender Puma's to replace their TDI fleet. They love them, and the Defender is perfectly suited to the African Bush and their military tasks.
The US HMMVW accomplishes it's capability with IFS by combining with portal axles and springs that are so stiff you'd lose your fillings if it's not loaded to GVWR. Think about how successful that design was (the H1) in trying to compete in the civilian sector at the same time. It is not an easy game to dual market to military, commercial and civilian on a broad scale for a single product. Beyond G-wagon, original Willys Jeep, Land Rover Series and Defender, and select Toyota Land Cruisers, I can't think of any other products that have been successful in all three sectors. I'm sure I'm missing one or two, but I'd have to do some research.
This statement quickly reminds me of after the initial launch and success of the JK, and in almost every circle, you can hear people asking each other "Why didn't jeep do a 4 door wrangler sooner?", with the response of "They probably didn't want to compete with the Cherokee." Everyone reading this has probably heard this from someone at some point. I think broadening the horizontal market has been proven by Jeep as a potentially successful strategy under the right conditions, that Land Rover should consider.
There was also an interview a few months back with the JLR design head (Gerry McGovern) who stated he wanted to take on the Toyota Hilux with the Defender. This comment would seem to compete in strategy with the middle ground strategy between the JK and the G Wagon. Be interesting to see how which direction they choose.
Unlike some other threads I've read in this particular forum, this thread is a fantastic dialogue with every point of view adding to discussion tremendously.
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