I’m starting to get questions on this, so I think it would be good to get the circumstances documented.
I think the EarthCruiser folks are good people who are just trying to figure things out as they go along while building their company. I don’t want them or any other overlanding stakeholder to get unfairly maligned in this situation. I think we’d all like to see EarthCruiser succeed, even when they do things that don’t make a lot of sense to those of us out here.
[Edit: Photos removed at the request of EarthCruiser staff.]
RE: pulled photos of EarthCruiser payload mounts
1) The photos were taken in a public setting at OvEx 2011.
2) The vehicle is owned by a private owner, not EarthCruiser.
3) I asked permission of the vehicle's owner, Michael, before taking the photos.
4) One of the principals of EarthCruiser, either Lance Gillies or Michelle Boltz, was present for the shooting of all photos.
5) The mounts are not shrouded or protected from view in any way.
6) No protective covering or shielding of any type was removed in order to take the photos.
7) The mounts are publicly and freely viewable on the vehicle, which is operating in full public view and access.
8) Subsequent to me shooting the photos, Lance and I had an extended on-site discussion about the mounts.
9) At no time during any of our multiple discussions during OvEx 2011 did Lance express any desire to limit, in any way, the use or display of any of the photos I had taken of the mounts.
10) I was wearing an OJ hat and my OvEx presenter name tag in plain view at all times.
11) Upon meeting Lance at the truck, prior to shooting the photos, he recognized my name and knew who I was.
12) I did not and do not have any official or unofficial relationship with any vendors, including EarthCruiser.
13) We do not currently and have never accepted any sponsorship or free use, cash or product, from any vendor, including EarthCruiser.
14) I was not and am not working in any capacity or any form for OvEx, OJ or ExPo.
So, there was no “freedom of the press” issues, there were no “hidden secret” issues and there were and are no conflict of interest or hidden agenda issues.
Like there's anything special about those mounts...
Regarding the mounts themselves:
During our conversation about the mounts, Lance Gillies told me:
1) The mounts were developed in the U.S. decades ago to mount liquid transport tanks (the movement allowed by the mounts prevented empty tanks from splitting).
2) There is no patent protection on the mounts or their design.
3) This type of mount is in wide use in the U.S. and Australia for a variety of field service, tanks and other types of payloads.
4) That EarthCruiser did not invent this mount.
So, between displaying the mount unconcealed in a public place and no IP claims or protected status, there were and are no “trade secret” or other intellectual property (IP) issues.
As to those asking where EarthCruiser obtained the design for the mounts for use with an overland expedition vehicle, I will leave that for others to address or for you to discover here on the forum.
They really asked you to remove them? What a joke!
that sucks they asked you to take them down
I think this picture is on their website
Regarding the request to pull the shots while they had a shot on their own web site, etc.:
Building a company is a stressful and often fearful experience. Young companies often don't understand factors such as "differentiation" and "barrier to entry" and how to invest their time and energy into what really matters, such as meeting the needs of their customers, rather than down various rat holes, such as worrying about imagined competition.
Lots of young companies are convinced they've got the ultimate secret sauce, even when it's actually well-known, prior-art or easily duplicated.
And all that is to say nothing of the mounts being about the last possible thing that will determine a customer purchase decision, especially at these price points.
For example, do you seriously think you'll ever say to your wife, "Even though this truck and camper box is exactly what you want to travel in, we can't buy this overland expedition vehicle because their mounts use a vertical channel on their payload suspension spring pin instead of a different, but equally effective, way to isolate fore-aft movement." I'm betting you won't.
But, you're outside the fishbowl. You're a customer. Inside the company fishbowl, it's very easy to lose perspective.
When you are a young company, you make some bad decisions; that's just part of the experience. Sometimes those bad decisions have more to do with unwarranted fear than anything else.
Trying to stuff the genie of these mounts back into the bottle would be a good example of that.
Young companies that avoid unwarranted fears make better decisions and can maintain better perspective.
If you were a young company not encumbered by unwarranted fear, instead of chasing the genie you’d do something creative, impactful and buzz-inducing, such as naming the mounts the "RooFlex" payload suspension system and feature photos of them with an overlaid illustration of a grinning Kangaroo ("The No-Bounce Ride").
All the while, you would be encouraging and facilitating enthusiastic discussion of the RooFlex system's features and benefits among the nascent U.S. overlanding market's most ardent social media thought leaders, supporters and influencers (that would be you, ExPo reader). A select few of the ExPo community would become members of the elite RooFlex Rangers, an inner-circle company advisory council of hard-core overlanders.
Or not.
So, yes, this is, up to this point, definitely a great example of how not to do the community aspect of social media. The good news is EarthCruiser only needs to look as far as Roseann Hanson and Overland Expo to see a sterling example of how to execute social media. (In fact, I use Roseann as an example of outstanding social media execution to my MBA students and the startups I mentor.)
While many people here prefer to build their own vehicle, there are many advantages to a series-built vehicle, and that is certainly the only way to fulfill the overland expedition vehicle needs of a growing market. Consequently, it’s important to all of us that the vendors in this segment figure things out and are successful.
EarthCruiser may learn these lessons over time. I certainly hope they do. I’m rooting for their success and everyone I know in the segment is too, especially their market-savvy competitors. Everyone--customers, vendors, media and stakeholders--could all use a roaring success (and more consumer choices) among the overland expedition vehicle manufacturers in the U.S. overlanding market.