I was fortunate enough to meet Trey today at the Pronghorn shop and take a look around. I have to say I was very impressed with the products. One of the things I noticed is the quality of the product. The parts are cnc aluminum that is triple coated and interchangeable. I would compare it to owning a Surefire or Streamlight flashlight, sure I could by a 7 dollar flash light at Home Depot but its not the same as holding quality in your hand. I got to mess with the JK bumper and saw the Tacoma bumper in R&D. Lastly I would say that these products are made right here in the USA, that is something you wont find on a bunch of the other companies. No I'm not related or employed by Pronghorn, just a guy that was impressed.