Ho makes good points, and if I came across in any negative way, that wasn't my intention. Considering how few dealers there are in the U.S. that offer Iron Grill Table components, I am surprised that Snow Peak wouldn't provide demonstration units to the dealers for free in order to promote them. Since that is often the case with other companies, I had assumed it would be true for SP.
Now that I have gotten that off my chest, I wish to clarify that I am myself a huge fan of Snow Peak products and I have accumulated quite a few of their items. While Snow Peak sporks, backpacking stoves, headlights, and some of their other mass marketed offerings are ubiquitous and are priced competitively, their more upscale products are not only harder to find dealers for, but are priced much higher. They don't go on sale, and they sell for at or very close to the suggested retail price. I think that many of these products are beyond the means of the typical overlander's budget. Their charcoal chimney, for example, is a fantastic-appearing product, but how many people are going to spend $150 on that?
With the IGT, I like the fact that it is modular. You can get a starter set up for about $500 and add to it over time. From what I can see in Ho's pictures, his set up would retail well above $1000. I may be wrong, but I suspect that many people (despite Snow Peak envy) will be put off by those numbers and will opt for something cheaper. Obviously I wasn't, and I just yesterday visited Ho's store (Expedition Exchange) and added more pieces to my IGT. I am looking forward to using my IGT table extension and cookware this weekend if the weather is agreeable. While at EE, I also saw a new SP product for 2012 that Ho may wish to post pictures of. Without going into more detail about it, I will say as a hint that it looks like it would work well if you wished to make dolsot bibimbap.
Cheers,
Greg