Super Duty Power Wagon competitor

Ducky's Dad

Explorer
I think the forced induction Voodoo engine of the Shelby would mis-market this trucks target audience and put it way out of reach of those that would otherwise be the most interested in such a model.

Maybe, but if you look at the market success of the Rapturd, their target audience might be primarily young flatbiller mallcrawlers and posers. Ford may know their audience better than we think. The traditional Stupor Duty buyers will probably stick with what they usually buy.
 

Martinjmpr

Wiffleball Batter
Maybe. But that name has switched brands a few times.

I should be inheriting a 1942 Plymouth 2dr Suburban, full restoration, and been in the family since new.

No, they never "switched names." The Chevrolet Suburban has been in constant production since 1935. Even during WWII they built what they called the "Suburban Carryall"

However, you are correct that other vehicles have been called the "Suburban." That's because from the 1930's through the 1960's "Suburban" was not a registered trademark and was a generic term for a specific TYPE of vehicle. Basically, "Suburban" or "Suburban Carryall" were alternative names for the more common "Station Wagon."

It wasn't until 1988 that GM registered the trademark for the name "Suburban."

https://www.caranddriver.com/news/a18356957/the-social-history-of-the-chevrolet-suburban/

If you think about it, "Suburban" is a much more accurate name for a wagon since that's where most wagons were intended to be used, in the Suburbs.

By contrast, the term "station wagon" is a very old term that goes back to the days when long-distance travel was normally done by train. The big hotels would buy specially made vehicles with lots of seats and cargo capacity to pick up guests at the railroad station and transport them to the hotels - which is why they were called "Station Wagons" in the first place.

But I think there were Power Wagons in the 40 as they were originally made for the military if I recall. I’m no historian though.


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The term "Power Wagon" was first used by Dodge in the years after WWII. Dodge was introducing a 4wd truck to consumers (the first ones in the country to do so) and wanted to give it a unique name so they chose "Power Wagon", taken from the name of a trucking magazine of the time.

The Power Wagon was not made for the military, it was made for the civilian market but was based on the trucks Dodge made during WWII. In 1951, when the Army wanted a new 3/4 ton truck, Dodge applied many of the design features from the Civilian Power Wagon into the new M-37 series of trucks, and as a result, these are often referred to (erroneously) as "Power Wagons." But the Power Wagon name was always a civilian truck, the military trucks had military designations (M-37 for the pickup, M-43 for the ambulance, etc.) Many of the parts are interchangeable as well since the M-37 series used the same engine, transmission, drivetrain and axles as the Power Wagon.

Originally the term "Power Wagon" only applied to the 1-ton 4wd truck. It wasn't extended to the 3/4 and 1/2 ton trucks until the late 1950's or early 60's.

IIRC the "Power Wagon" name was dropped in the early 1980's when Dodge was trying to reinvent itself with the "RAM TOUGH" image. The Power Wagon became the "Power Ram" for several years. I don't think they resurrected the "Power Wagon" model name until the early 2000's so there was at least a 15 year period when no "Power Wagon" was made.
 

Grump E-Vet

Active member

Tex68w

Beach Bum
I think the forced induction Voodoo engine of the Shelby would mis-market this trucks target audience and put it way out of reach of those that would otherwise be the most interested in such a model.

Maybe, but if you look at the market success of the Rapturd, their target audience might be primarily young flatbiller mallcrawlers and posers. Ford may know their audience better than we think. The traditional Stupor Duty buyers will probably stick with what they usually buy.


Maybe, but the majority of those d-bags wouldn't qualify for or afford a $70K truck. Every single person that I personally know that has a 2nd Gen Raptor is in their late 30's or older including my nearly 70 year old father. I had a new 1st Gen Raptor back in 2011 when I was still in my 20's but I also had a very nice salary to support it. My point is that whether or not the flat-billed trucker hat, skinny jean wearing losers of the millennial generation are their target customers, the majority of those types either can't qualify or afford one or they simply have no interest in such things.

I think a HighBoy type Superduty would be best served with Superduty specific motors (new 7.3L gasser or the 6.7L PSD). But if this does happen it'll likely fall under the SVT tag and then I wouldn't be the least bit surprised if it's insanely overpriced and comes standard with some sort of hot-rod motor like the Raptor version Eco-Boost or Shelby 5.2L Voodoo.
 

ttengineer

Adventurer
They’ll give anyone a car loan these days.

Plus, Ram for example, now offers loans up to 84 months!

I’ve even heard of a Ford dealership in middle GA that will trick your truck out and then give you a 120 month loan on it! That’s just insane. You’ll be under water on that loan for at least 7 years. Never mind how much you’ll pay in interest.


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ttengineer

Adventurer
No, they never "switched names." The Chevrolet Suburban has been in constant production since 1935. Even during WWII they built what they called the "Suburban Carryall"

However, you are correct that other vehicles have been called the "Suburban." That's because from the 1930's through the 1960's "Suburban" was not a registered trademark and was a generic term for a specific TYPE of vehicle. Basically, "Suburban" or "Suburban Carryall" were alternative names for the more common "Station Wagon."

It wasn't until 1988 that GM registered the trademark for the name "Suburban."

https://www.caranddriver.com/news/a18356957/the-social-history-of-the-chevrolet-suburban/

If you think about it, "Suburban" is a much more accurate name for a wagon since that's where most wagons were intended to be used, in the Suburbs.

By contrast, the term "station wagon" is a very old term that goes back to the days when long-distance travel was normally done by train. The big hotels would buy specially made vehicles with lots of seats and cargo capacity to pick up guests at the railroad station and transport them to the hotels - which is why they were called "Station Wagons" in the first place.



The term "Power Wagon" was first used by Dodge in the years after WWII. Dodge was introducing a 4wd truck to consumers (the first ones in the country to do so) and wanted to give it a unique name so they chose "Power Wagon", taken from the name of a trucking magazine of the time.

The Power Wagon was not made for the military, it was made for the civilian market but was based on the trucks Dodge made during WWII. In 1951, when the Army wanted a new 3/4 ton truck, Dodge applied many of the design features from the Civilian Power Wagon into the new M-37 series of trucks, and as a result, these are often referred to (erroneously) as "Power Wagons." But the Power Wagon name was always a civilian truck, the military trucks had military designations (M-37 for the pickup, M-43 for the ambulance, etc.) Many of the parts are interchangeable as well since the M-37 series used the same engine, transmission, drivetrain and axles as the Power Wagon.

Originally the term "Power Wagon" only applied to the 1-ton 4wd truck. It wasn't extended to the 3/4 and 1/2 ton trucks until the late 1950's or early 60's.

IIRC the "Power Wagon" name was dropped in the early 1980's when Dodge was trying to reinvent itself with the "RAM TOUGH" image. The Power Wagon became the "Power Ram" for several years. I don't think they resurrected the "Power Wagon" model name until the early 2000's so there was at least a 15 year period when no "Power Wagon" was made.

Well there you go. I stand corrected.

Lots of history there either way. Personally, I find value in tradition/history like that.


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Grump E-Vet

Active member
Maybe, but the majority of those d-bags wouldn't qualify for or afford a $70K truck. Every single person that I personally know that has a 2nd Gen Raptor is in their late 30's or older including my nearly 70 year old father. I had a new 1st Gen Raptor back in 2011 when I was still in my 20's but I also had a very nice salary to support it. My point is that whether or not the flat-billed trucker hat, skinny jean wearing losers of the millennial generation are their target customers, the majority of those types either can't qualify or afford one or they simply have no interest in such things.

Agree with this I was not going for PWs, Ram Rebels or new Expedition Promaster builds when I was in my 20s (which honestly I was deployed for a large part of) , though at that time lowered street performance trucks like the Ram SRT, Ford Lighting, etc were more popular which I was never in to.

Now that I am in late 30s and retired I can afford new vehicles and I think that Tex68w and myself are closer to the demographic targeted for these “extreme off-road vehicles.”

From what I have seen the soy boy millennials don’t want to own anything as far as vehicles as they don’t care as much about “mobility platforms” which wanting to live in more urban areas plays a part in. Those tat do go for vehicles are more likely to want EVs or a Ferrari or some other stuper car that they lease or rent. You actually see more interest in bigger trucks and SUVs in the professional athlete or rapper crowd. Some of whom wear skinny jeans apparently... maybe it is a ford thing as well?

http://fordauthority.com/2019/01/watch-post-malone-take-delivery-of-his-hennessey-velociraptor-6x6/
 

SoTxAg06

Active member
Maybe, but the majority of those d-bags wouldn't qualify for or afford a $70K truck. Every single person that I personally know that has a 2nd Gen Raptor is in their late 30's or older including my nearly 70 year old father. I had a new 1st Gen Raptor back in 2011 when I was still in my 20's but I also had a very nice salary to support it. My point is that whether or not the flat-billed trucker hat, skinny jean wearing losers of the millennial generation are their target customers, the majority of those types either can't qualify or afford one or they simply have no interest in such things.

I think a HighBoy type Superduty would be best served with Superduty specific motors (new 7.3L gasser or the 6.7L PSD). But if this does happen it'll likely fall under the SVT tag and then I wouldn't be the least bit surprised if it's insanely overpriced and comes standard with some sort of hot-rod motor like the Raptor version Eco-Boost or Shelby 5.2L Voodoo.

Pretty sure the average age of raptor owners in Corpus has to be around 60. I looked at them, but couldn’t justify the price that the dealership wanted for a work/play truck.


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Tex68w

Beach Bum
Agree with this I was not going for PWs, Ram Rebels or new Expedition Promaster builds when I was in my 20s (which honestly I was deployed for a large part of) , though at that time lowered street performance trucks like the Ram SRT, Ford Lighting, etc were more popular which I was never in to.

Now that I am in late 30s and retired I can afford new vehicles and I think that Tex68w and myself are closer to the demographic targeted for these “extreme off-road vehicles.”

From what I have seen the soy boy millennials don’t want to own anything as far as vehicles as they don’t care as much about “mobility platforms” which wanting to live in more urban areas plays a part in. Those tat do go for vehicles are more likely to want EVs or a Ferrari or some other stuper car that they lease or rent. You actually see more interest in bigger trucks and SUVs in the professional athlete or rapper crowd. Some of whom wear skinny jeans apparently... maybe it is a ford thing as well?

http://fordauthority.com/2019/01/watch-post-malone-take-delivery-of-his-hennessey-velociraptor-6x6/


Exactly. That said, I did own lifted early Broncos, Rubicons, Shelby GT500's, a Roush, and loads of motorcycles in my 20's most of which were brand new. I didn't finance a vehicle until the past few years, that's crazy to type and think about lol. Through all of that need for speed it's honestly a miracle that I am still here today.

BTW @Grump E-Vet, I love the MAWL Man in your profile, I have one as well, he guards my mini M110's lol.

V2fGgKZ.jpg
 

Grump E-Vet

Active member
@Tex68w those are nice! They actually have a full retail location for Brick Arms near me where I live now

I think you and I should become best friends when I move to TX this summer from IL. Sadly all of my real firearms collection was lost in a tragic boat sinking accident, which the new AWB registration or surrender laws that IL is currently trying to pass have nothing to do with...

I get the Ford love on your part. I just always went Mopar products since my Dad and Uncle were retired Chrysler engineers. My dad was also a Vietnam era Veteran, which when combined with the stereotypical engineer personality type meant Mopar vehicles became our language which still plays a large part today.
 

Tex68w

Beach Bum
Haha, hit me up, I don't play with my NFA and night time toys nearly enough these days, but I am always game to get out when I have the time. I host the Knight's Armament Dual Role Carbine Texas class here every year so I try to stay up with that crap and I keep threatening to shoot NRL one of these days, but I just don't know when I'd ever have time outside of one meet.

Real deal K1

jQP6gbq.jpg


A bunch of SR-25 goodness (some other "crap" too lol) in one of the racks from last years class.

HQjxL6b.jpg

vXFg7BQ.jpg
 

Ducky's Dad

Explorer
Maybe, but the majority of those d-bags wouldn't qualify for or afford a $70K truck. Every single person that I personally know that has a 2nd Gen Raptor is in their late 30's or older including my nearly 70 year old father. I had a new 1st Gen Raptor back in 2011 when I was still in my 20's but I also had a very nice salary to support it. My point is that whether or not the flat-billed trucker hat, skinny jean wearing losers of the millennial generation are their target customers, the majority of those types either can't qualify or afford one or they simply have no interest in such things.

You need to spend more time in So Cal. Tatooed flatbillers abound and the Rapturd is one of their vehicles of choice. Don't know what these clowns do for money, but a lot of the trucks are leased. Most popular with that crowd seems to be lifted Stupor Dutys. Go to Glamis or Algodones Dunes between Thanksgiving and New Year's weekend and you will see hundreds of them in their full plumage. My kid works for Ford and I still prefer a full price PW to a discounted Rapturd, but that may change when I get too old for the PW. Or not.
 

Grump E-Vet

Active member
Haha, hit me up, I don't play with my NFA and night time toys nearly enough these days, but I am always game to get out when I have the time. I host the Knight's Armament Dual Role Carbine Texas class here every year so I try to stay up with that crap and I keep threatening to shoot NRL one of these days, but I just don't know when I'd ever have time outside of one meet.

Sounds good! Part of the reason I am moving is to have NFA items. IL does not allow anything that requires a tax stamp (Unless you have a Class 7 SOT FFL obviously) so I am looking forward to that. I would really like to do one of those 18” SASS builds like yours.
 

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