I just ordered a new Steinhart "Ocean Vintage Military". It's a homage to a specific limited production variant of the Rolex Sub from the 70's which I will never be able to afford (only about 1200 made, they auction for $100,000 apparently).
I'm a self proclaimed watch nut so this one hit all of the points for me:
>Styling - I love. I'm a fan of the sub.
>Price - I can afford it! that's important.
>Sapphire crystal lens
>It's a lesser known brand and just quarky enough for me and my collection.
>it looks great on a Nato strap!
>And lastly, it's Rated to 300m with a screw down crown. So it'll be plenty durable for me. The face says 200m but that's just because the specific Rolex it is designed after was rated for that. It's a true 300m watch.
I love the Submariner style but have yet to acquire the paycheck to afford one (not yet, but i will some day). I have followed the reviews of Steinhart for some time now and they are mostly all very good. Everything i've read says the ETA movement and craftsmanship is on par for $1,000+ watch. It's remarkable that they sell for just at $400 ($397 after euro to USD conversion and shipping). Ahh the benefits of retail from the manufacturer. No middlemen to mark it up.
It'll be about 3 weeks before it shows up, but I'll report back on if it lives up to the rumors and my expectation. I don't even have it yet and I'm already shopping for some nato straps.
Here's a great article for anyone interested. The same site has a plethora of great reviews for watches across all spectrum.
http://wornandwound.com/2012/03/21/review-steinhart-ocean-vintage-military/