THIS!!!!!!!! Will we EVER get an actual SMALLish (as in no bigger than 1st gen tacomas) 4door 4x4 P/U again? I'm really beginning to doubt it....is Ford (?!?!?!) are last hope...say it ain't so.
http://www.digitaltrends.com/cars/ford-considering-ranger-sized-compact-pickup/
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Unfortunately this is being driven by buyers. Consider the Tundra. The first Tundra was a decent sized pickup with a moderate sized V8. When it was introduced it was physically smaller than its counterparts from the big 3.
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And it got its butt kicked in sales from the big 3. As the big 3 emphasized how big their trucks were, how powerful the engines were, and how much they could tow, the Tundra looked puny by comparison. Never mind that most people don't need the power that the full size truck has, the fact that they can get it makes it "more valuable" to them.
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I call it the "unnecessary capability" conundrum. If you sell a product that can haul 4,000lbs, I can turn around and sell a competing product that hauls 4,500 lbs for a higher price, and the customer will pay more because he perceives that he is "getting more." The fact that he never hauls more than 2,000lbs is irrelevant, because my product has "more" and more=better, always.
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This is the reason that modern full size trucks look so ridiculous. Because there's a never-ending arms race of bigger, bigger, bigger.
Look at how they're advertised: "our truck has a thicker frame" "our truck tows more" "our truck has a bigger payload capacity."
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The question that never seems to be asked is "what good is having an additional capability if that capability is one I'm probably never going to need or use?" Especially when that "additional capability" comes with a significant cost in initial price, or in fuel economy?
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It's a good question but those who buy full size trucks don't seem to care, they want bigger & more, so that's what the manufacturers are offering them.