Similar to my concern about technology turning the SUV vehicles into commodities. Should be an interesting several years. Jaguar may adopt EV (likely too early as battery technology is not there yet) but Land Rover needs hybrid as a minimum.
Auto Industry Disruption Is Here With Shakeup Starting in Geneva
Bloomberg
"The great auto-industry shakeout has started to arrive in force.
Anyone paying attention knows change is looming for global automakers grappling with new technologies, stricter emissions standards and apps that have turned car buyers into renters or just riders.
While the shift sweeping the industry has so far been abstract, the veil started to come off this week at the Geneva car show. Discussions among executives was dominated by collaboration and consolidation rather than new models. In the markets, the fallout is claiming a growing cast of victims.............
.........“We are entering a period where chaos is going to make competition extremely selective,” PSA Group Chief Executive Officer Carlos Tavares said in Geneva. ..............
.........After Bloomberg News reported on Monday that PSA, which owns Peugeot, Citroen and Opel, is seeking a merger or collaboration to add scale, Mike Manley -- CEO of one potential target high on the list, Fiat Chrysler Automobiles NA -- gave a surprisingly transparent response ..............
........Tavares too endorsed the idea, confirming that he’s open to deals, “this one or another one.” Besides Fiat, Tavares has also discussed with advisers General Motors Co. and Tata Motor Ltd.’s troubled Jaguar Land Rover, people familiar with the matter have said. ............
“Darwin, survival of the fittest, the signals are everywhere,” said Arndt Ellinghorst, a London-based analyst with Evercore ISI, echoing a favorite Tavares phrase. “The combination of extreme emission regulation, the convergence of mobility and tech plus slowing end-markets will now finally force consolidation.” ....."
Keep in mind the Land Rover product line will be Range Rover, Discovery and Defender - 3 different segments. In many ways the Defender needs to separate itself from technology as the rest of the industry commoditizes and consolidates the SUV (Discovery) segment.
Auto Industry Disruption Is Here With Shakeup Starting in Geneva
Bloomberg
"The great auto-industry shakeout has started to arrive in force.
Anyone paying attention knows change is looming for global automakers grappling with new technologies, stricter emissions standards and apps that have turned car buyers into renters or just riders.
While the shift sweeping the industry has so far been abstract, the veil started to come off this week at the Geneva car show. Discussions among executives was dominated by collaboration and consolidation rather than new models. In the markets, the fallout is claiming a growing cast of victims.............
.........“We are entering a period where chaos is going to make competition extremely selective,” PSA Group Chief Executive Officer Carlos Tavares said in Geneva. ..............
.........After Bloomberg News reported on Monday that PSA, which owns Peugeot, Citroen and Opel, is seeking a merger or collaboration to add scale, Mike Manley -- CEO of one potential target high on the list, Fiat Chrysler Automobiles NA -- gave a surprisingly transparent response ..............
........Tavares too endorsed the idea, confirming that he’s open to deals, “this one or another one.” Besides Fiat, Tavares has also discussed with advisers General Motors Co. and Tata Motor Ltd.’s troubled Jaguar Land Rover, people familiar with the matter have said. ............
“Darwin, survival of the fittest, the signals are everywhere,” said Arndt Ellinghorst, a London-based analyst with Evercore ISI, echoing a favorite Tavares phrase. “The combination of extreme emission regulation, the convergence of mobility and tech plus slowing end-markets will now finally force consolidation.” ....."
Keep in mind the Land Rover product line will be Range Rover, Discovery and Defender - 3 different segments. In many ways the Defender needs to separate itself from technology as the rest of the industry commoditizes and consolidates the SUV (Discovery) segment.
