I've always been a friendly anti-Jeeper since first getting into Suzuki Samurais in the late 90s ("It's not a 'cute Jeep', lady!"). Except for a short stint in an F150, I've mostly had Toyotas. A little '94 pickup (classic), an '08 Tacoma which I should have never "upgraded" into a '16 Tacoma that I didn't keep long, and finally a '18 Tundra. After finding myself truckless for a while having sold off my ARBified Tundra for mid-pandemic financial goals, I ended up purchasing a new Gladiator Rubicon this year. And I'll be damned if I don't kind of love the thing. I'm not leaving a trail of ducks as a I drive around town, but I'm at least a quitely admitted closet Jeep guy now. It's just....fun. Perfect? Not quite. Very, very, good? Sure. Definitely good enough that the signal of any imperfections gets lost in the noise of all the fun.
We made a swan dive into the shallowest end of the overlanding pool this summer and had a blast driving it up through NM, CO, and UT and doing some mild trails near Taos, Ouray, and in Moab. It was certainly capable of doing more than I was willing to push, being a brand new vehicle I had no interest in risking tearing up or even getting stuck while traveling alone. Ironically, on my first Jeep trip we did get to strap out a stuck 4Runner (street tires in a mud hole, there's just no getting around that).
The last leg of the trip was an 11hr jaunt back to OK from our last stop in CO, and it wasn't really any more miserable than any other 11 hour drive that involved a whole lot of Kansas. We got decent gas mileage, had good range, and could be on rocky trail in the mountains and on the highway at 70+ mph comfortably in the same vehicle on the same day with nothing more than a change in tire pressure. Could I say the same for a TRD Tacoma or other 4x4 midsize trucks? Sure. Same for the 4Runner/Bronco, although obviously they compare more directly to the Wrangler. However you group them, the Jeep definitely makes the most concessions in terms of highway/street comfort of that group, but it also has a different floor/ceiling for stock capabilities, and a different decision tree for modification planning. Do you prefer to run mostly stock? Well, quality OEM 33" all terrain tires, front and rear lockers, impressive (perhaps too impressive - it does put the "crawl" in rock crawl) low range, removable top and doors - all stock!? Enjoy! Do you like to to add a little personal flavor? You can fit a 35 easily, and a 37 with pretty minimal off the shelf parts. And if you eventually want to take it crazy - well the Jeep aftermarket will support you in all manner of insanity. You can take a stroll down the tacky aisle with the crap magnet turned on and find any manner of customization if that's your thing.
I think the most hotly debated point is the powertrain. I got the 3.6/auto. The 8 speed transmission, I found to be pretty outstanding in the mountains, both on the trail and on the highway. It did its thing quite well, finding the right gear, and holding it, to keep the engine fairly happy. I used the manual selection on some of the steeper trails and found it handy in a few spots, particularly in some steep but not really technically challenging tight downhill switchbacks that didn't require 4wd. Now, about that 3.6L engine... it's grown on me at lot. On paper, I was worried it would be sort of like the 3.5L in the Tacoma when they dropped the 4.0L for 2016 -- the wrong mix of horsepower and torque in the wrong RPM ranges. I haven't found that to be the case. I know having lots of gearing is helping, but it's well matched to the vehicle. At trail speeds, the gearing means its in a happier part of is power band and it responds quickly to a jab of the throttle. On the highway, aerodynamics aren't your friend if you're pushing, but if you're cruising it does pretty well on fuel mileage. Do I wish it had both 392 power and Ecodiesel torque, and Prius economy? Sure, but the laws of physics haven't been repealed. Still - I think you have to look at it as a whole, and as a system, I think the total package ends up being much greater than the sum of the parts.