The one with the ugly bed is a test mule. I have heard it will have a lot in common with the 4 door Brute. I have also heard there will be a 2 door.
http://www.expeditionportal.com/forum/attachment.php?attachmentid=80297&d=1325614250
I don't really need a pickup. I love my Jk Umlimited but the back of my Jeep is nasty from wet wetsuits and smelly mountain bike and fishing equipment and dinged up from hauling small loads of rocks and firewood. A pickup bed would just work better for me, especially if it was a little bigger than the current cargo area. I also am planning to buy and trailer a small boat so 5000lbs. towing would be nice. A Tacoma, Colorado, it Ranger would work for me but I like taking the top off and my kids love driving in the Jeep.
I'll be looking for a new vehicle right about when they come out, but I fear they will be fully loaded top dollar rigs, just a first. I'm looking for hand cranked windows, manual locks, etc.
My thought is that it will look very similar to that and have a step or storage compartment right behind the back door to fill that gap (and allow using the same doors on the 4 door JL and JT). The mule certainly has the same proportions.