"One Life Live It" What's the story?

[ajctraveler]

So I've seen the phrase on a ton of Defenders, I really like it and I'm planning on putting it on mine as well. But I'm curious if anyone knows where/when it started? Also, is it a Land Rover thing, or an all around overland thing?

Just trying to understand the origins and current usage a bit before I "drink the kool aid".

Cheers,

Tony

 

[aka rover]

Camel Trophy moto

Thats its origins as far as I know! at least thats my story and im sticking to it:sombrero:

 

[paulnb57]

One mans Fish is another mans Poisson etc, but I think its overused and clichéd now.......however its your truck.........

Paul

 

[Snagger]

I agree with both the above - it was the motto for the Tierra Del Fuego Camel trophy event and was emblazoned on the vehicles.

Since then, it has also been used by Land Rover Gear on t-shirts, mugs, stickers and god knows what other merchandise. It has become the most horrendously repeated window sticker I have ever witnessed and I just hate to see it on anything other than the original CT vehicles it was created for. I much prefer the older "Best 4x4xFar".

 

[mtnbike28]

I disagree on the most over used... to me it's the "If you can read this, turn me over" seen on way too many Jeeps and others... I do not own a LR, but do like the "One Life, Live It" quote. I also thought it was a CT thing....

I agree with both the above - it was the motto for the Tierra Del Fuego Camel trophy event and was emblazoned on the vehicles.

Since then, it has also been used by Land Rover Gear on t-shirts, mugs, stickers and god knows what other merchandise. It has become the most horrendously repeated window sticker I have ever witnessed and I just hate to see it on anything other than the original CT vehicles it was created for. I much prefer the older "Best 4x4xFar".

 

[hks3sgte]

Don't drink the Kool-Aid.

 

[ajctraveler]

Appreciate the comments. It's interesting to hear all of this. I have been a sports car guy for the last six or so years in New York, so I didn't see "One Life. Live It." until I started noticing Land Rovers around the UK a few months ago. So for me it's completely new and I've only maybe seen it five or six times since. But I guess being in the off-road world you guys are much more exposed to it and it's been overdone.

I guess I need to give it some thought. I do really like it as a phrase, but I would prefer something unique..

 

[454]

Sticker grafitti is still hanging on. As noted above, don't drink the KoolAid.

I've been slowly destickering my truck for a year or so. I'm down to just two club stickers, a Four Wheeler magazine sticker that I found in the Mojave Road mailbox and a US flag. As those wear out and weather they will be removed.

 

[ajctraveler]

What do you guys think about: "I'm not here for a long time, I'm here for a good time."

 

[GREENI]

You will note that the people commenting on how awful it is,are uk based, like myself.

It is way over used over here. Every time I see it, I just cringe. It's almost 'Chav' status.

If you want something different, how about 'Its a rock, get over it!' ?

 

[jrose609]

Why put a "slogan" on anyway? Guess I don't understand the appeal.

 

[Snagger]

Why put a "slogan" on anyway? Guess I don't understand the appeal.

I don't like big stickers. Mine is a genuine LR rear window sticker about 12x1.5" and behind the window tint is relatively discrete. I think it has a small amount of wit and is rarely used, so is just a minor individualisation of the car. I do agree with you on aggressive comments or overly large or common motifs, though. One I particularly dislike is one I jokingly made up on another forum several years ago while discussing bad drivers and which has become a sticker increasingly often seen on nastily modified vehicles with excessively aggressive appearances over here, which reads "you are my crumple zone"; it just portrays LR drivers as thugs.

 

[tacr2man]

I just have "LANDROVER V8" across front of bonnet on my 110CSW and "helicopter pilots get it up quicker" on the back :smiley_drive:

 

[ajctraveler]

Why put a "slogan" on anyway? Guess I don't understand the appeal.

I'm starting to agree with you. I may just go with my website along the sides.

I am doing a big map on the utility section though, but there is no doubt in my mind about that one..

 

[NC_IslandRunner]

How about "Life's a garden, Dig it!" can't go wrong with high class quotes from Joe Dirt....