I had this discussion elsewhere around and online there are plenty of places around the country that are willing to deal on Toyota prices and are not inflating the sticker. You just might have to drive a distance to get that price. Or, don't, and pay thousands more. It is the same with furniture and appliances these days, too.
There are also numerous manufacturers, now and in the past, who continue to shoehorn multiple cars/suvs into a tiny window. Naturally, it doesn't always work. Just look at what Jeep is running into now with their suv lineup: Renegade, Compass, Cherokee, Grand Cherokee (which, supposedly the next gen will have two different wheelbases), and Wagoneers (which already have multiple wheelbases). They're doing it wrong, since the Compass and Cherokee are gutting each other. However, the supposedly massive inventory that they have built up might be a hedge against a coming strike.
I fully expect Toyota to try to slice the pie up like they've done with the Highlander, Grand Highlander, and Sequoia. Each has a job to do and is different enough to do it.