Being a 'Jeep guy', (first car was a lifted TJ locked up front and rear, skids, Mickey thomsons etc.) for the last 10 years I think my perspective on the shift from old to new Jeep models is fairly level. Having just sold my Jeep JK Unlimited (2.5" OME Sportchargers, Airraid, Superships, Goodyear MT.... ) for a tacoma. I can confidently say I cannot stand the new jeeps. The JK is a flimsy POS. Under the real world overland travel the thing failed EVERY time. As a weekend warriors play thing it gets the job done, but for overland travel it requires more mods than is worth the time. I got an upclose look at the new cherokee and I dont see any deviation from chryslers debauchery of 4x4 performance. Besides independent front and rear suspension (a feature mostly found on minivans and crossovers, the wheel well lining resembles a plastic carpet (no joke). I dont care how many water holes they drive through in a commercial if given a choice of 10 stock vehicles to take on an overland trip the cherokee would be at the bottom. If you ask me Jeep is playing off its old reputation and people's ignorance to sell cars. I got 6 factory recalls in 6 months on my JK! Thats awfull! Then I spent two extended off-road trips in a couple of friends FJ's (because my jeep was in the shop) and I was instantly jealous. The lined wheel wells, the locking rear gate, the armrests, the fact that the car didnt toss itself to pieces or overheat etc. etc. etc. made me loose all confidence in chrysler engineers. Buy a toyota and dont look back. If a self destructive rig, and 0% confidence is a Jeep thing.... Keep it. OBVIOUSLY... this is one man's opinion and experience. Also keep in mind I have never owned a Rubicon, but recalls are recalls.