Being a Land Rover owner (2003 Disco with CDL F/R Lockers, 2006 LR3 HSE with HD, 2007 Range Rover Supercharged) upgrading, maintenance cost, and aftermarket parts and equipment are still scarce and expensive. Yes they are more than capable, have a lot of more luxury features for that model year compared to the same model year of Jeep, but the cost of keeping the vehicle running, the cost of parts, etc can be expensive.
That being the reason I also own a Jeep (2012 JKU) Rubicon (Yes I still own my Rovers). I got all options available for that year, Dana 44 front and rear, electronic sway bar disconnect, front and rear e lockers, Rubicon transfer case, rock sliders, skid protection, 4.11 gear, leather, heated seats, dual climate control, towing package, SAT, etc. Yes it's loaded but the comfort level (driving, wind noise, quality of interior, body) is still nowhere close to a Land Rover even the older models.
Why did I get a Jeep?
1. Aftermarket parts and equipment are common and very inexpensive.
2. You won't need much modifications to make it extremely trail worthy.
3. If you do break something you can get it at almost any parts store (NAPA, Autozone, PepBoys etc.)
4. Dealer won't give you the run around about warranty issue. Either they will cover it or not. Land Rover always finds a way to decline warranty work.
5. If Dealer declines warranty at least they won't rape you on parts and labor cost.
6. Lots of independent Jeep specialty shops that compete against each other so if you want to put lifts, larger tires, bigger engine, DTD suspension, coilovers, etc.
7. You won't pack as much Land Rover parts as camping gear to Overland and off-road.
8. Head Gasket issue? 180 degree thermostat, drive shaft that can take out your transmission if you don't grease it.
9. You can wheel with doors and top off (some people don't care)
10. Floor drains.
11. 35" and up tires without having to cut fenders and do serious lift modification.
12. Available full body armor and cage for less money than a used LR3
Will I get rid of my Rovers and switch to Jeep? Hell no I still like my Rovers, at the same time I kinda dig my Jeep. If Land Rover castrates the NA Defender, then maybe I'll buy the new Ford Bronco if its available by then.