rkj__
Adventurer
I lose count how many empty bed trucks I see. We in 'Murica care about image...why else have the grills grown so much?
I bought a truck (1500) so I can have the capability to load it up with more stuff than a Subaru can haul, when I need to. A midsize would have been fine, but they were about the same price, and the 1500 was deemed more comfortable by a certain important passenger. Yes, it's true, I also commute in it with an empty bed (but I have a tonneau cover, to leave you guessing if there is anything in it or not, ha!). The only way to avoid that is for me to have a truck and a car. That means the purchase of another vehicle ($), paying more in insurance ($), and cramming my driveway to it's limit. Since my commute is so short, I would not save much fuel by driving a 4 cyl car to work every day. Or, I could commute with a bed full of camping gear, just for show...
My situation is representative of many I believe. If you are going to go with one vehicle to cover all your needs, you are going to have some capability that is not always used. I'd be very happy to have a small electric commuter, a midsize vehicle for long highway trips with only humans and canines inside, and a small truck for hauling small loads, and a big truck for hauling big loads. That way, I'd always have the right tool for the job. But, I've decided that is not practical / achievable. So, I'm going to keep driving my 1500, usually empty, sometimes full.
Also, if you ask GM, the big grille is for cooling. Customers keep asking for more and more power. To get that, you need more and more cooling.