Snow Peak doesn't make the cheapest equipment or in some cases the best. However, what they do (and I think do well) is to engineer some unique gear that is very functional and aesthetically pleasing. For example, there are many manufacturers of camp stoves, barbeques, and the like. Nobody else that I can think of makes a modular unit with the functinality and pure enjoyment of using it that Snow Peak's Iron Grill Table has. Not only does this add a great deal of fun to our camping, but we enjoy using it at home on our patio. Everyone in the family (young and old) loves using it. Can you think of something else that does that? I could go on and on about many Snow Peak items as I have accumulated quite a few. At the same time, there are some of their items that don't appeal to me. I think the price of their Japanese cast iron cookware is too high for what you get. I don't personally see that their cast iron is significantly better than other manufacturers' products. Sure, it is made by well-regarded Japanese craftsmen who have been making such things for a very long time--but I say, "so what" and I don't buy it. Other people will certainly appreciate the origin and decide that the price is justified. I'm happy for them. I feel the same way about the charcoal chimney and their garbage bag holder. In my opinion, there are other cheaper options out there that are as good if not better. However, the torch, the backpacking stoves, the lights, the chopsticks, etc. remain some of my favorite and most used gear.
Cheers,
Greg