I don't see a LC70 competing against 1 ton american trucks. It is really a niche vehicle that 'may' compete with a Jeep, obviously with Toyotas current offerings (4runner/FJ/Tacoma), maybe Nissan and probably not LR. Guys that buy fullsize 1 ton rigs need (want) the 4 doors, enormous cabin space and the ability to tow 20,000 lbs + no to mention the ability to run 37" tires with 8" of lift. None of which a LC70 is going to satisfy. Hency the point, it doesn't have any reason to exist in the states besides us here at EP and the minor commercial need in mines/landscaping/work truck markets. I wish I was wrong...
$40k for a street queen is one thing, $40k for rough and tuble rig is something different. Not to mention, for $40k you are getting a Jeep that is well equiped, smooth driving rig with naviagation, heated seats, etc. Not so for the LC70.
Note - this is assuming a LC70 is $40k, for all we know it could be $50k+ if they decided to bring it to market.