Initial Impressions
I was able to spend the morning playing a little more with the X10 and have formed a few early opinions. First, the X10 is beautifully crafted, has a very tight all metal construction, and the manual zoom lens is both wonderfully smooth and sharp, especially in the 28-85mm range. Without a doubt the X10 is the most well put together and enjoyable point and shoot I've ever held or used. The ergonomics are very nice and the camera feels comfortable in hand, all the buttons are placed right where they should be making for easy on the fly adjustments.
The optical viewfinder is also quite nice, and is 1000 times better than anything else I've seen on the market in the same category. It's large and bright, and zooms with the lens, but unfortunately there is no information displayed in the viewfinder and at the wide end you can see the lens barrel in the bottom right corner. While shooting with the camera earlier today I did find myself using the LCD most of the time, but the viewfinder was nice to have when I had the sun at my back and the LCD screen became hard to see. The viewfinder is good for everything but macro work. Once you get into macro or supermacro, parrallax becomes too great and composing with the viewfinder is useless.
The autofocus is quick and responsive, although I did find that it had trouble nailing focus in macro mode when faced with a red flower, strange I thought. AF was fine in macro in all other situations however.
The menus are OK but not great, you can find what you're looking for but things aren't organized as well as they could be. Nikon and Canon menus are much more logical and intuitive IMO.
One big disappointment for me is that the EXR modes, Fuji's awesome pixel binning sensor technology, can only be utilized in an automatic mode and the output can only be record as jpgs. I love the fact that the camera can do pixel binning to give you very clean 6 megapixel images, but all auto and no RAW in EXR = Boo! The EXR modes, especially the low light mode, does work quite well though, and it's something I will use from time to time, especially in low light situations where a nice clean image is more important to me than overall resolution.
To give you an idea, here is a shot taken at ISO 1250 utilizing the EXR SN, high ISO signal noise mode.
cropped look
That's pretty good IMO for a point and shoot. It's certainly a lot better than what my Canon S90 can do at that ISO range.
I'm reserving judgement on overall IQ until I can process some RAW files. Adobe hasn't added the X10 to the Lightroom mix yet, and the bundled software from Fuji is a joke. I may actually shoot jpg a lot with this camera anyway, as the results I saw today are more than adequate for how I intend to use this camera. The colours out of camera are lovely.
Speaking of colours, Fuji uses colour profiles that attempt to replicate some of their famous film stocks. The standard setting is Provia, the soft neutral setting is Astia, and the vibrant setting is Velvia. There are also 4 black and white settings.
A look at the colour profiles.
Provia(Standard)
Astia (Neutral/Soft)
Velvia (Vibrant)
I like the colours of the Provia and Astia profiles best, Velvia is just too much IMO.
Here are a few more out of camera samples, all shot on Astia.
Oh, and if you're curious about the lens, it's simply awesome. Sharp from corner to corner at all apertures, and the bright F2 - 2.8 is a big benefit in a camera like this.