Interesting viewpoint. My 2011 SR5 tundra had tons of hard (maybe cheap) plastic on the interior but it never rattled, squeaked, or gave me the impression that it was poorly built. My 2017 F150 XLT had tons of hard (maybe cheap) plastic as well, but again it never rattled or squeaked. The reason I’d rate fit and finish higher on the Toyota though is the seats in the tundra felt more supportive and cushioned where as the F150 had a flatter seat. Also the interior door handle on the f150 always bothered me. I don’t like where they put it on the door and that always did feel super cheap and flimsy.
I don’t think Toyota quit on themselves, especially in the full-size game. Back in 2000 we would’ve been complaining that Toyota didn’t even make a true full sized truck and the tundra was disappointing because it was small and didn’t tow as much or have enough power. I was young when the 1st gen tundra was on sale but even I remember people saying just that. The 2nd gen tundra was a huge step for Toyota and it probably paid off well for them. Toyota isn’t a huge player in the full sized market so they’ll never offer all the engines, trims, and sizes that domestics do but they’ll always be chugging along with a good product that people like.
I will agree with everybody’s sentiment that domestics have caught up. Funny though this discussion seems to only be about Ford vs Toyota. I’d be intersting to hear more about real world mpg, reliability, and owner satisfaction from people with the Silverado and Ram.
Lastly, I’m not sure there is a Toyota tax. When you option each model out similarly they always seem to be in the same ballpark. If we are talking used then absolutely there is a tax, but with the pandemic even that point is moot as domestics cars are just as expensive for now.