Frustrated Dealers May Succeed in Getting Corp to Reduce Ram Truck and Jeep Prices

[NMNomad]

Purchased a new 2017 Ram 1500 for 41k (sticker was 47k) at the time. Monitored the prices for newer trucks over the last two years, and I refuse to pay the inflated prices. Until the prices go down, I will continue to meticulously maintain this truck before purchasing another.

 

[Zeep]

The profit margins on new vehicles are more than they used to cost!

 

[68camaro]

A few months ago my 2014 WK2 (330k miles) went kaput, so I immediately needed to get a new vehicle, choose a 2024 Grand Cherokee again but went with Limited as I hated the Overlands problematic air suspension system.

Sticker of my 2014 WK2 Overland in 2013 was $48,985.

Sticker on new 2024 Limited was $60,230 without Air Suspension System but most everything else. Same engine.

However, Jeep gave a 10% discount, plus dealer gave a 3.6% discount for total of $8,194 (13.6% total) off MSRP.

I had to get a car and couldn't wait but I told wife I think there will be better deals later in year and their lots are stuffed with overpriced vehicles.

PS - I also received $9,282 on lifetime warranty buyout from Chrysler on 2014 JGC that I applied to purchase.

 

[BritKLR]

I just can't/won't do it....I would like (not need) a new truck but, when a base 4wd truck costs more then my first house and Dealership Sales people act like they are doing you a favor by even looking your way I'll just find something used....

 

[04Ram2500Hemi]

Sticker price comes up a lot on the TRX forum. In 2021 the TRX started at around $70,000 before you started throwing options at it. Today the 2024 TRX starts at $98,500 for the same truck (in 2023 the TRX got an all digital display instead of an analog/digital comb). I love my TRX, but there is just no way to justify the increase in price. Manufacturers have gotten greedy across the board!

 

[chet6.7]

A correction is in order for just about everything we buy, we are in an era of greed.

 

[NevadaLover]

A correction is in order for just about everything we buy, we are in an era of greed.

As long as the average consumer in America will pay the price we will have greed, it starts with the consumers and enables the producers/sellers to keep adjusting the prices upwards, until the consumers stop buying we will not see the prices stop climbing, dealer markups work for the dealers because people will throw money at them for their product!

A serious recession usually slows the buying but once the economy recovers the whole process starts over, that's how capitalism works, and from what I've seen it is still preferable to any alternative currently in place elsewhere.

 

[Todd n Natalie]

Some thing like that you see at U-Haul, Chevy Silvy, 2wd, base, 8ft bed, built for tow-haul...is THAT 50k now?

It is in Canada. Before discounts anyway. Since it's for tow / haul I added the 5.3 and cruise control. That added about 4K to the price.

 

[Todd n Natalie]

As long as the average consumer in America will pay the price we will have greed, it starts with the consumers and enables the producers/sellers to keep adjusting the prices upwards, until the consumers stop buying we will not see the prices stop climbing, dealer markups work for the dealers because people will throw money at them for their product!

A million times this. We do it to ourselves.

I do believe the sales frenzy of a few years ago is slowing. MSRP's on truck rose about 15K in two years here plus crappy rates.

Sales must've slowed because dealers here are advertising big discounts and lower rates now to try and move some of this stagnant inventory.






For me personally, unless something unexpected happens I don't expect to be in the market again for another 5 years.

At that point, I may retire my truck to strictly towing duties and look for something smaller for a DD.

 

[Ozarker]

Well, Tricky ******** (President Nixon) froze prices and wages and required a price/wage board to approve future activity, it worked in 1971! I remember this because the price of my Army uniforms when I joined that year were still free.

 

[Todd n Natalie]

Dare we dream for a repeat of Spring 2009 factory rebate offers on MY2009s ?

Ford went beyond the usual F150 incentives extending factory rebates to F2/350 PUs and all C&C (or at least to 550s). There was a window when you could get $13,500CDN off a C&C ON stock and factory orders (!) most of which was factory incentive - not just dealer - on a vehicle that might MRSP at under 50K and up (those days). Unprecedented afaik.

Could it happen again ???

It is already happening here with Ram HD's. Not sure if GM or Ford will follow suit.

 

[ThundahBeagle]

It is in Canada. Before discounts anyway. Since it's for tow / haul I added the 5.3 and cruise control. That added about 4K to the price.

View attachment 836260

Jesus H!
Not sure what that is in USD but still...

 

[ThundahBeagle]

A few months ago my 2014 WK2 (330k miles) went kaput, so I immediately needed to get a new vehicle, choose a 2024 Grand Cherokee again but went with Limited as I hated the Overlands problematic air suspension system.

Sticker of my 2014 WK2 Overland in 2013 was $48,985.

Sticker on new 2024 Limited was $60,230 without Air Suspension System but most everything else. Same engine.

However, Jeep gave a 10% discount, plus dealer gave a 3.6% discount for total of $8,194 (13.6% total) off MSRP.

I had to get a car and couldn't wait but I told wife I think there will be better deals later in year and their lots are stuffed with overpriced vehicles.

PS - I also received $9,282 on lifetime warranty buyout from Chrysler on 2014 JGC that I applied to purchase.

I remember that thread

 

[Todd n Natalie]

Jesus H!
Not sure what that is in USD but still...

Google says about 40K USD.

 

[Todd n Natalie]

And since this is in the Jeep section, looks like some deals on Jeeps as well.

Looks like there isn't much interest in a 130K Rubicon 392...10K off on that one.