Yes, Really. You can buy a working CB for under $50. I'd call that way cheaper than $150.
I paid about $80 for the Midland unit that I have, but that's because I wanted the all-in-mic setup and the WX radio. If I didn't need those two things I doubt I'd have paid $50.
FRS radios are even cheaper. You can buy a pair that will work for vehicle-to-vehicle communication for around $35 if you watch for sales.
That is as true as it is irrelevant - it's like saying most people can learn Swahili if they try hard enough. So what? Most people can pass the test, but they won't because the 2m is only useful for a tiny percentage of their time.
If you always wheel with the same group of people, and if you can convince those people to get their tech licenses, and buy the radios, then 2m or 440 might make sense.
But those are a couple of big "ifs" and they don't apply to everybody.
OTOH, almost anybody who goes off road either has a CB or can get one. Hell, if you don't have one you can pick one up at the truck stop on the way to the trail! Ditto for GMRS/FRS, in fact, those radios are cheap enough that you can throw a pair of them into your gear bag and hand one out to a buddy when you get to the trailhead.