mk216v
Der Chef der Fahrzeuge
I had to re-read that klahanie; at first I thought it said "you'd be hard to get one for less than $100k" but now I realize they mean the exact opposite; even fully belled-and-whistled, you won't hit $100k. I blame the lack of coffee this morning!
When I do a VERY quick build-and-price of it's competition for folks like us (The 4-Runner, the Ranger, the Gladiator), the Ranger comes out in the mid- to high- $60s with the tremor, but you'd need to spend another $3-$5k on a cap which would never be quite water and dustproof. The 4-Runner comes in at the low $70s as does the Gladiator (which would also need the cap treatment to make it comparable to the Gren for cargo protection, and it would never be quite as good as a proper wagon). I don't have time to do more but I've done this a few times, and it always makes the Grenadier seem more competitive for what we are getting for the money. None of the above vehicles have the same payload or towing capacity, for instance.
I'm not saying it's the same -- if "you'd be hard pressed to hit $100k" means that with all the options you are at $98k, then we're talking about over $30k difference, which is significant. But even built out to the max in terms of capability, the competition still doesn't quite match what the Grenadier is offering. For the right buyer (like me) that extra 500lbs payload, 700 lbs towing, and the wagon configuration is worth a bit of a premium over the others on the market. Maybe not a $30k premium in my case, but mine isn't spec'd that high and I am comfortable paying $10-$15k more for the Grenadiers capability over what I would get in a Jeep/4Runner/Mid-size truck.
I also think the Aftermarket will allow us to "up-spec" a Gren with things like racks, snorkels, bumpers, etc. for potentially a good bit less than one can get those same things from the Factory.
Might as well wait for W463 G-Wagen's to drop more, spend $30k on one with under 100k on it, and for less than $60k you'd have a solidly upgraded Grenadier competitor. Granted, it'd have 100k vs 0k, have 20yr old technology, too complicated electronic/pneumatic/hydraulic triple diff locks, and not be able to run 33" tires without ESP going batisht crazy...but you'd have about $25k left in your pocket for travel. My $0.02.
Of course they're wracking up huge losses. They're not delivering vehicles yet. It takes a lot of upfront capital to start a car company, which is why this is Jim Ratcliffe's project and not mine. If the costs get towards $100k USD, you'll never see these actually in the wild. It will become another G class. At $59k GBP or $65k USD for one with locking diffs is probably the upper end of what I would consider. Too many other options if this is more like $75k and up. Want payload and more space? Go domestic full size. The underdog: a Land Rover Defender which actually has more towing and payload (yikes!). Jeeps, Broncos, Lexus GX460, 4Runner, etc. all with proven aftermarket and dealer network support. I want this to succeed and be priced competitively, but I'm also not extremely optimistic that it will be. Also, I'll be incredibly impressed if they actually start shipping to North America in 2023. I have a project I'm managing and what should be a fairly common 8" valve was just quoted as a 36 week lead item for a stupid valve. Considering all the parts and supply chains that have to be established for the Grenadier, and there's no way 2023 is realistic.
I like Rovers, but wouldn't buy a new style Defender; too many electronic issues to fail soon. You can do better.
I finally got to see one in person at Overland Expo East and was pretty impressed with the look and feel of the demo especially like the steel wheels and use/placement of buttons. A few concerns (besides the amount of markup these units will get when the hit the US) is how the service network will work (rep could not answer this yet) and although a small gripe for me the rear passenger seats do not fold flat which I feel is a miss.
Total miss on the rear seats. How can you be building an SUV, like this, in 2022 and not design completely flat fold seats? Rover did this back in ~2005 or earlier (17yrs ago!!).
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