What would you consider as a competitor at a $75k price point?
Are some of you suggesting that some of those early on the Reservation list, might purchase one just to re-sell it at a higher price to someone else waiting in line/eager for one?
I just recv'd an email from IA about the ability to drive one off-road (55min total time including possible RTI test) in the USA. Looks like they're starting next week in TX, then March in CA, then following months around the SE and SW, then finally up to the PNW in May. Some of their locations seem a bit bizarre to me; FL and GA 1-2months before OR/WA? I'd think there'd be more potential customers in the NW than SE. This detail is making me think they're following potential G-Wagen mall crawler off-road wannabe's, who have the funds for an expensive vehicle and dream about going off-road with it, but will instead just be hitting up the country club?(yes, I'm generalizing in regards to the Grenadier, but sadly because I know the G-Wagen market in the USA has sadly trended this way for too long)
I'm going to start with a disclaimer: What
I consider a competitor at a $75k price point is
NOT what everyone else will consider a competitor. So here's
MY opinion for whatever it's worth.
This is a vehicle that is intended to take people to remote locations to go camping, or that's what I would use it for. It is NOT a rock crawler nor a commuter car, though it will likely be used as the latter. With that general purpose in mind for $75k in the USA I could buy a Ram 2500 Tradesman 4x4 and almost a 4 wheel camper to go with it which would be much more comfortable for camping and likely have similar range given the 2500's large fuel capacity. For a slightly smaller truck, I could get a Gladiator Sport S with 1,800 lbs payload and a complete camper for less than $75k.
I could buy a used 200 series Land Cruiser and have proven reliability and ease of service anywhere in North America with more safety tech and greater daily driver convenience. Even with 200 series inflated prices I would wager I could get longer life out of a $75k 200 Series than a first of a kind Grenadier with a BMW B58. I could buy a base model Jeep Wrangler for the USA and a used Land Cruiser that I could keep in Africa for when I visit (I won't do this any time soon with young kids).
I could buy a nice used G class with a proven and reliable naturally aspirated V8. I could buy and completely outfit a new Lexus GX460 with proven reliability. I could stick with Land Rover and (gasp!) get a Defender for $64,000 that will have more payload capacity and be more than capable enough off road or even a Discovery and have similar payload but vastly superior range than the thirsty Grenadier.
I could import a "real" Defender, fully restored and outfitted. I could do the same with a 70 or 80s series Land Cruiser.
My point is that for $75k you may not have a direct W461 G Class or 70 series new off the lot competitor that is the exact same beam axle and body on frame construction with a nearly identical footprint. But in North America, there will be plenty of very compelling options that will get you out and about having great adventures for $75k or an awful lot less. The use case of those driving the entire pan-American is very very small. Most people just go camping because they have day jobs and other family responsibilities and can't logistically handle months away for a true international overland "expedition" which is really just driving around and camping when you think about it. If you really need 1,800 lbs or more of payload and will be traveling in North America, a pickup will fit almost everywhere you want to go for a lot less money and a lot less maintenance cost. Africa is a different story, but then I'd tell you to just buy a Land Cruiser because you still can.
Unfortunately, I think your assertion is correct and that the Grenadier will rapidly become the go to vehicle for the likes of the guy I saw in Park City with the LS swapped Defender at his 2nd, 3rd, 4th? home to look cool on his way to the ski lifts but without having to deal with the peasant class 110 hp 4 cylinder motor.